Encapsulates this dual essence in a single brand. Two perfectly complementary opposites: yin and yang
Alter Ego Italy was born in 1988 and is distributed to over 100 countries around the world.
Alter Ego Italy encapsulates this dual essence in a single brand. Two perfectly complementary opposites: yin and yang. As performance combines with kindness, beauty with awareness, and depth with surface; we seek a unifying aesthetic
Each one of our products has been researched and designed to offer
Impeccable results, while respecting the hair and scalp.
CREATING PRODUCTS THAT RESPECT THE ENVIRONMENT
For our treatment products, we sekk technologies that reduce water consumption during rinsing and we package them using recycled plastic and FSC certified paper.
BEING GENTLE WITH SCALP AND HAIR
Our products are effective without being aggressive. They are free of sulphates, parabens, petroleum-based products and all nickel, chrome, and cobalt safe and dermatologically tested.
USING MORE NATURAL AND ACTIVE INGREDIENTS
In treatment lines, we use functional active ingredients and up to 99% natural origin ingredients.