AlterEgo Italy

Encapsulates this dual essence in a single brand. Two perfectly complementary opposites: yin and yang

Alter Ego Italy was born in 1988 and is distributed to over 100 countries around the world.

Alter Ego Italy encapsulates this dual essence in a single brand. Two perfectly complementary opposites: yin and yang. As performance combines with kindness, beauty with awareness, and depth with surface; we seek a unifying aesthetic

Each one of our products has been researched and designed to offer

Impeccable results, while respecting the hair and scalp.

BEING MINDFUL OF TRENDS

With two fashion collections per year, international trends always take priority.

CREATIVITY

We help our hairstylists to pour their precious creative contribution into everything they do by offering them innovative products @some of which are patented@ and scientifically tested.

PERSONALITY

Our colours and fashion proposals always feature a spectrum of possibilities, to ensure that every woman finds something of herself in them and enjoys the best part.

TO US KINDNESS MEANS

CREATING PRODUCTS THAT RESPECT THE ENVIRONMENT

For our treatment products, we sekk technologies that reduce water consumption during rinsing and we package them using recycled plastic and FSC certified paper.

BEING GENTLE WITH SCALP AND HAIR

Our products are effective without being aggressive. They are free of sulphates, parabens, petroleum-based products and all nickel, chrome, and cobalt safe and dermatologically tested.

USING MORE NATURAL AND ACTIVE INGREDIENTS

In treatment lines, we use functional active ingredients and up to 99% natural origin ingredients.

AlterEgo Italy

BEING MINDFUL OF TRENDS

CREATIVITY

PERSONALITY

TO US KINDNESS MEANS

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