“COLOREGO is the permanent hair coloring cream by Alter Ego Italy, with a Shea Butter base and with active principles rich in nourishing vitamins that help keep hair looking naturally full of shine.
Perfect grey cover
Maximum cosmetic result
Alter Ego Italy presents VitaB Kolor Complex (VBKC), its innovative technological solution designed to increase the quality of all the Colorego nuances. VBKC is a new generation multi-vitamin complex (Vitamin B5+B7), its high performance Chromatic Microsealing* formula, makes the color application even more homogeneous.
Plus: Incredibly long lasting and extraordinary brilliant color results. Long lasting tone hold and Maximum reliability of color chart to color applied.
*Alter Ego Italy?s new technology permits the micro-color pigments to be transferred inside the cuticle. The VBKComplex helps the cuticle scales to close without losing colorants and its natural conditioning action. It promotes an even and brilliant cosmetic color! 100% advantages and no loss.”